Strange Culture is a concept microbrewery focused on niche, experimental beers. The name plays on “culture” as both a reflection of community and the live cultures central to the brewing process.

The brand is built around a central mascot, Bud, used to unify a wide range of packaging and supporting assets across the product line. Visually, the direction leans into a counterculture-inspired aesthetic; bold, slightly unconventional, and designed to stand apart from more traditional craft beer branding.

The project includes brand identity, packaging design, and a series of supporting applications such as coasters, merchandise, and lifestyle mockups.